사람들은 자동화를 갈망하지 않는다

Today on Decoder, I want to lay out an idea that’s been banging around my head for weeks now as we’ve been reporting on AI and having conversations here on this show. I’ve been calling it software brain, and it’s a particular way of seeing the world that fits everything into algorithms, databases and loops — software. Software brain is powerful stuff. It’s a way of thinking that basically created our modern world. Marc Andreessen, the literal embodiment of software brain, called it in 2011 when he wrote the piece “Why software is eating the world” as an op-ed in The Wall Street Journal. But software thinking has been turbocharged by AI in a way that I think helps explain the enormous gap between how excited the tech industry is about the technology and how regular people are growing to dislike it more and more over time. In fact, the polling on this is so strong, I think it’s fair to say that a lot of people hate AI. And Gen Z in particular seems to hate AI more and more as they encounter it. There’s that NBC News poll showing AI with worse favorability than ICE and only a little bit above the war in Iran and the Democrats generally. That’s with nearly two thirds of respondents saying they used ChatGPT or Copilot in the last month. Quinnipiac just found that over half of Americans think AI will do more harm than good, while more than 80 percent of people were either very concerned or somewhat concerned about the technology. Only 35 percent of people were excited about it. Poll after poll shows that Gen Z uses AI the most and has the most negative feelings about it. A recent Gallup poll found that only 18 percent of Gen Z was hopeful about AI, down from an already-bad 27 percent last year. At the same time, anger is growing: 31 percent of those Gen Z respondents said they feel angry about AI, up from 22 percent last year. Now, I obviously talk to a lot of tech executives and policy people here on Decoder, and I will tell you, they all know AI isn’t popular, and they can all see how that’s playing out in real life. Here’s Microsoft CEO Satya Nadella talking about how the tech industry needs to make the case for the investments it’s making in AI: Satya Nadella: At the end of the day, I think this industry, to which I belong, needs to earn the social permission to consume energy because we’re doing good in the world. I think it’s safe to say that the tech industry and AI have not earned any of that social permission yet. Politicians from both sides of the aisle are opposing data center buildouts. Politicians in local communities that support data centers are getting voted out of office. And in the most depressing reminder of how much political violence has become a part of everyday American life, politicians who’ve supported data centers have had their houses shot at. OpenAI CEO Sam Altman has had Molotov cocktails thrown at his house. It’s sad that I’m going to have to say this again on the show, and it’s sad that we’re going to have commenters who disagree, but this violence is unacceptable. If you want to meaningfully oppose AI in a way that lasts, you should speak loudly with your dollars in the market and your attention online, and you should speak loudly with your votes. You should participate in a democratic regulatory and political process. Anything else will get dismissed and perpetuate the cycle. That dismissal is already happening. I also think it’s incredibly important for our politicians and tech executives to make sure our political process makes people feel empowered, not helpless, which is a specific kind of nihilism they have all greatly contributed to. The violence is a result of that helplessness and nihilism. And the most powerful people in our society ought to reckon with that, especially as they run around saying AI will wipe out all the jobs. I’m not even exaggerating this. Here’s Anthropic CEO Dario Amodei saying he thinks AI will wipe out all the jobs: Dario Amodei: Entry-level jobs in areas like finance, consulting, tech and many other areas like that —- entry-level white-collar work — I worry that those things are going to be first augmented, but before long replaced by AI systems. We may indeed —- it’s hard to predict the future — but we may indeed have a serious employment crisis on our hands as the pipeline for this early-stage, white-collar work starts to contract and dry up. What I see when I encounter clips like this is the true gap between the tech industry and regular people when it comes to AI — and also the limit of software brain. Like I said, everyone in tech understands how much regular people dislike AI. What I think they’re missing is why. They think this is a marketing problem. OpenAI just spent $200 million on the TBPN podcast because the company thinks it will help make people like AI more. Sam Altman has said so explicitly: Sam Altman: Oh, they are genius marketers and I would love to have better marketing. Somebody said to me recently that if AI were a political ca