Repo of Claude Code skills I've been collecting

Claude Code skills for copywriting, advertising, SEO, design, and more. Each skill is a self-contained markdown file that gives Claude deep domain knowledge. Drop one into your project and invoke it with a slash command. | Skill | Command | What it does | |---|---|---| | Ogilvy Copywriting | /ogilvy | David Ogilvy's advertising principles — positioning, headlines, promises, brand voice. | | Copywriting | /copywriting | Write marketing copy that is clear, compelling, and drives action. | | Copy Editing | /copy-editing | Systematically improve existing copy through focused editing passes. | | Stop Slop | /stop-slop | Remove AI writing patterns from prose. | | Skill | Command | What it does | |---|---|---| | Frontend Design | /frontend-design | Create distinctive, production-grade frontend interfaces. | | Make Interfaces Feel Better | /make-interfaces-feel-better | Design engineering principles for polished interfaces. | | Emil Design Eng | /emil-design-eng | Emil Kowalski's philosophy on UI polish and component design. | | Web Design Guidelines | /web-design-guidelines | Review UI code for Web Interface Guidelines compliance. | | Vercel React Best Practices | /vercel-react-best-practices | React and Next.js performance optimization from Vercel. | | App Store Screenshots | /app-store-screenshots | Generate App Store screenshots as advertisements with Next.js. | | Skill | Command | What it does | |---|---|---| | SEO Audit | /seo-audit | Identify SEO issues and provide actionable recommendations. | | Schema Markup | /schema-markup | Implement schema.org markup for rich search results. | | Programmatic SEO | /programmatic-seo | Build SEO-optimized pages at scale using templates and data. | | Content Strategy | /content-strategy | Plan content that drives traffic, builds authority, and generates leads. | | Competitor Alternatives | /competitor-alternatives | Create competitor comparison pages for SEO and sales enablement. | | Page CRO | /page-cro | Analyze marketing pages and improve conversion rates. | | Analytics Tracking | /analytics-tracking | Set up tracking that provides actionable insights. | Copy a skill to your global Claude Code skills directory: # Install a single skill (e.g., ogilvy) mkdir -p ~/.claude/skills/ogilvy curl -o ~/.claude/skills/ogilvy/SKILL.md \ https://raw.githubusercontent.com/boraoztunc/skills/main/ogilvy/SKILL.md Some skills have extra reference files. To get everything: # Clone the repo and symlink what you need git clone https://github.com/boraoztunc/skills.git ln -s $(pwd)/skills/ogilvy ~/.claude/skills/ogilvy A skill is a SKILL.md file with YAML frontmatter (name , description ) and markdown body. Claude Code loads it automatically when you invoke the slash command. The description tells Claude when to activate the skill — write it like a trigger condition, not a summary. MIT