눈의 신들: 스키를 좋아하는 두 사람이 인터넷 최고의 날씨 앱을 만든 방법

The best snow-forecasting app for skiers and snowboarders isn’t from any of the federally funded weather services. Nor from any of the big-name brands. It’s an independent app startup that leverages government data, its own AI models, and decades of alpine-life experience to offer better snow (and soon avalanche) predictions than anything else out there. Skiers in the know follow OpenSnow and won’t bother heading to the mountains—from Alpine Meadows to Mont Blanc, Crested Butte to Killington—unless this small team of trusted weathered men tells them to. (And yes, they’re all men.) The app has made microcelebrities of its forecasters, who sift through and analyze reams of data to write “Daily Snow” reports for locations throughout the world. “I’m F-list famous,” OpenSnow founding partner and forecaster Bryan Allegretto says with a laugh. “Not even D-list.” The app has proved especially vital this year, which has been one of the weirder winters on record. The US West saw very little daily snow, despite an intense storm cycle that led to one of the deadliest avalanches in history. That storm was followed by one of the fastest melts in memory, and several resorts in California are already shutting down for the season. Meanwhile, in the East, the ongoing snowfall has offered a rare gift: a deep and seemingly endless winter.. MIT Technology Review caught up with Allegretto, better known as BA, in the Tahoe mountains to talk about the weather, AI, avalanches, and how a little weather app became the closest thing powder-hounds have to a crystal ball: a daily dump of the freshest, most decipherable, and most micro-accurate forecasts in the biz. And how two once-broke ski bums—Allegretto and his Colorado counterpart, CEO Joel Gratz— managed to bootstrap a business and turn an email list of 37 into a cult following half a million strong. This interview has been edited for clarity and accuracy. You grew up in New Jersey. Middle of the pack as far as snowy states. What were your winters like as a kid? I was always obsessed with weather. Especially severe weather. Nor’easters. There was the blizzard of ’89, I believe, that hit the East Coast hard—dropped two to three feet of snow, which was a lot for the Jersey Shore. My dad worked for the highway authority, so he had tools other than the evening news. He was in charge of calling out the snowplows whenever it snowed, so I just remember chasing storms with my dad. I wasn’t allowed to ride in the snowplows. I’d watch them. When I got older, I was the one shoveling the neighbors’ driveways. I just liked being out there. In it. In college, I used to go around and shovel all the girls’ sidewalks. That was fun. When did you start skiing? We would cut school and take a bus to go skiing, unbeknownst to our parents. It was the ’90s, and the surfers decided snowboarding would be fun, so the local surf shop started running a bus and all these surfers would show up and hop the bus to Hunter Mountain. We’d drive to the Poconos, go night skiing, turn around. It wasn’t uncommon for me in high school to get in the car by myself, either —and just drive. Me, my dog, my backpack. I’d sleep in gas stations and ski. Storm-chasing around the Northeast. What were you really chasing, you think? Natural highs. Happiness. I’ve always been a soul-searcher. I grew up in a crazy house situation, a broken home. My dad left. My mom became a drug addict. I just wanted to be gone. I’m the oldest. I was always trying to help my mom and make sure she was okay. No one was telling me to go to school and have a career. I just wanted to do something that fulfills me. How’d you go about figuring out what that was? For me, to go to school was a big task, given where I was coming out of. There wasn’t any money. I could get grants and scholarships because my mom was so poor. I wanted to go to Penn State but didn’t have the grades. I ended up at Kean, a public university in New Jersey. It had a meteorology program. We got to go to New York City, to NBC, and practiced on the green screen. In meteorology school, I started thinking: How do I work in the ski and snowboard industry and use weather at the same time? I went to Rowan [University] for business, in South Jersey, and in between moved to Hawaii to surf and spent a year teaching snowboarding. My goal the whole time was to not work in a career I hated. I imagine you weren’t like most meteorology students. Us punk rockers, skaters, snowboarders—we were a little different than the typical meteorology nerds. I was the radical storm chaser. A big personality. I still am. You didn’t quite fit the traditional weatherman mold. Back then, there were no smartphones or social media. If you were a meteorologist, you either worked in a cubicle for the government or at an insurance company assessing weather risk. Or you were on the local news. That wasn’t my thing. They didn’t want Grizzly Adams up there with his big beard. Beards belong in the mountains? Meteorologists liv