Google Cloud Brings Shopping and Customer Service Together with Gemini Enterprise for ‘CX’ - IT비즈뉴스

At NRF 2026, Google Cloud unveiled Gemini Enterprise for Customer Experience(CX), an agentic solution designed to bring shopping and customer service together on a single intelligent interface for businesses, including retailers and restaurants. The solution introduces new prebuilt and configurable agents that are developed using Google's latest Gemini models and can be quickly deployed in days. With Gemini Enterprise for CX, businesses can manage agents across the entire customer lifecycle, from initial product discovery to post-purchase resolution. Today, customers expect a seamless purchase journey and instant resolutions, yet traditional chatbots for shopping and customer service are often static and disconnected. Customers are frequently forced to repeat information as they move between a business's website, mobile app, or phone support. Gemini Enterprise for CX solves this by acting as a proactive digital concierge that connects the entire process, from initial discovery to post-purchase support. It allows businesses to deploy agents that use complex reasoning to understand intent and execute multi-step tasks on behalf of a customer taking into account their preferences and consent. Whether it is an agent cross-referencing a kitchen's electrical specs to source a compatible induction range or an agent resolving a fulfillment error and issuing a real-time refund, the solution maintains continuous context across every touchpoint, creating a more seamless experience for consumers. For businesses, it enables satisfaction at scale, helping to drive loyalty and bottom line growth. "With Gemini Enterprise for Customer Experience, we are combining the best of Google Cloud's AI and infrastructure with a business's own institutional intelligence to power a truly agentic commerce journey," said Darshan Kantak, Vice President, Applied AI, Google Cloud. "By bridging the gap between sales and service, businesses can deliver premium, personalized experiences from initial discovery to post-purchase support—driving the customer delight that scales long-term loyalty and value." - Oracle Database@Google Cloud is Now Available in Canada - Elastic Achieves the AWS Agentic AI Specialization - Anthropic to Expand Use of Google Cloud TPUs and Services - Elisa Oyj and GCP Expand Collaboration - GitLab Wins a Google Cloud Technology Partner of the Year Award for DevOps - Five9 Launches Joint Enterprise CX AI Solution With Google Cloud - Wasabi Raises $70M in New Equity to Power the Next Era of Data Infrastructure - Kasada Launches AI Agent Trust to Secure Agentic Commerce - Keysight Launches Wireless Coexistence Test Solution to Accelerate Compliance and Innovation - Palantir and Airbus Extend Strategic Collaboration - AutoStore Launches CubeVerse Platform with New Fulfillment Innovations - Nebius AI Cloud 3.5 Introduces Serverless AI to Give Developers Frictionless Compute