HN 표시: Claude Code, Codex 및 Cursor를 위한 오픈 소스 GTM 기술
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💼 비즈니스
#claude
#claude code
#gtm
#seo
#마케팅
#오픈소스
원문 출처: hackernews · Genesis Park에서 요약 및 분석
요약
개발자들은 클로드 코드, 코덱스, 커서 같은 AI 코딩 에이전트를 활용해 잠재 고객 발굴, 콜드 이메일 자동화, 경쟁사 모니터링, SEO 생성 등을 수행할 수 있는 125가지의 오픈소스 GTM(시장 진출) 스킬 라이브러리를 공개했습니다. 각 스킬은 마크다운 파일로 구조화된 가이드 역할을 하며, 사용자가 복잡한 업무 프로세스를 매번 설명할 필요 없이 AI 에이전트가 일관되게 워크플로우를 실행하도록 설계되었습니다. 이들은 GTM 팀이 AI 에이전트를 통해 핵심 업무를 수행하는 추세에 맞춰 생태계를 확장하고자 이 라이브러리를 오픈소스로 공개하며, 해당 스킬들이 미리 설치된 에이전트 '구스웍스(Gooseworks)'의 사용도 제안하고 있습니다.
본문
GTM skills for Claude Code. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation. npx goose-skills install This installs to ~/.claude/skills// by default (Claude Code target). Use one target flag per install: npx goose-skills install google-ad-scraper --claude npx goose-skills install google-ad-scraper --codex npx goose-skills install google-ad-scraper --cursor --project-dir /path/to/repo --claude (default): installs under~/.claude/skills// --codex : installs under~/.claude/skills// , then copies to~/.codex/skills// --cursor : installs under~/.claude/skills// , then writes a project-local Cursor rule file at.cursor/rules/goose-.mdc Notes: - Only one target flag is allowed per command. --cursor requires--project-dir . 55 Capabilities (atomic, single-purpose tools) | 61 Composites (multi-skill chains) | 9 Playbooks (end-to-end workflows) | Skill | Type | Description | |---|---|---| ad-angle-miner | Comp | Mine converting ad angles from reviews, Reddit, competitor ads | ad-campaign-analyzer | Comp | Analyze ad campaign performance (Google, Meta, LinkedIn) | ad-creative-intelligence | Comp | Scrape competitor ads, cluster by hook/angle/format | ad-spend-allocator | Comp | Recommend budget reallocation across paid channels | ad-to-landing-page-auditor | Comp | Audit message match between ads and landing pages | competitor-ad-teardown | Comp | Deep-dive competitor ad strategy analysis | google-ad-scraper | Cap | Scrape Google Ads Transparency Center | google-search-ads-builder | Comp | End-to-end Google Search Ads campaign builder | meta-ad-scraper | Cap | Scrape Meta Ad Library (Facebook, Instagram) | meta-ads-campaign-builder | Comp | End-to-end Meta Ads campaign builder | paid-channel-prioritizer | Comp | Recommend which paid channels to start with | trending-ad-hook-spotter | Comp | Monitor social for trending narratives to map to ad hooks | | Skill | Type | Description | |---|---|---| brand-voice-extractor | Cap | Extract tone/style from published content | launch-positioning-builder | Comp | Research competitors, generate positioning document | messaging-ab-tester | Comp | Generate messaging variants, deploy as LinkedIn/email tests | visual-brand-extractor | Cap | Extract visual branding (colors, fonts, layout) | | Skill | Type | Description | |---|---|---| battlecard-generator | Comp | Research competitor, produce structured sales battlecard | company-current-gtm-analysis | Comp | Comprehensive GTM scoring with white space map | competitive-pricing-intel | Comp | Monitor competitor pricing pages and changes | competitive-strategy-tracker | Comp | Living competitive strategy system with persistent profiles | competitor-content-tracker | Comp | Monitor competitor content across blogs, LinkedIn, Twitter | competitor-intel | Comp | Multi-source competitor tracking | competitor-monitoring-system | Play | Set up ongoing competitive intelligence monitoring | industry-scanner | Comp | Daily industry intelligence briefing | seo-domain-analyzer | Cap | Domain SEO metrics via Semrush/Ahrefs | seo-traffic-analyzer | Cap | Website traffic and keyword analysis | tech-stack-teardown | Cap | Reverse-engineer a company's sales/marketing tech stack | | Skill | Type | Description | |---|---|---| blog-scraper | Cap | Scrape blogs via RSS feeds with Apify fallback | campaign-brief-generator | Comp | Generate complete marketing campaign brief | client-package-local | Play | Package client work into local filesystem delivery | client-package-notion | Play | Package client work into shareable Notion pages | client-packet-engine | Play | Batch client packet generator | content-asset-creator | Cap | Generate branded HTML reports and pages | content-brief-factory | Comp | Detailed content briefs at scale with SERP analysis | content-repurposer | Comp | Generate 10+ derivative pieces from long-form content | create-html-carousel | Cap | Create LinkedIn carousel posts as PNG images | create-html-slides | Cap | Create animation-rich HTML presentations | create-workflow-diagram | Cap | Create FigJam/Miro-style workflow diagrams as PNGs | customer-story-builder | Comp | Generate structured case studies from raw inputs | feature-launch-playbook | Comp | Generate full launch kit from a feature/update | help-center-article-generator | Comp | Generate structured help center articles | qbr-deck-builder | Comp | Build QBR deck outline from customer data | site-content-catalog | Cap | Full website content inventory | youtube-watcher | Cap | YouTube transcript extraction via yt-dlp | | Skill | Type | Description | |---|---|---| apollo-lead-finder | Cap | Two-phase Apollo.io prospecting with enrichment | champion-tracker | Cap | Track product champions for job changes | company-contact-finder | Cap | Find decision-makers at companies | competitor-post-engagers | Cap | Find leads from competitor LinkedIn post engagers | conference-speaker-scraper | Cap | Extract speakers from conference websites | contact-ca
Genesis Park 편집팀이 AI를 활용하여 작성한 분석입니다. 원문은 출처 링크를 통해 확인할 수 있습니다.
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